Video SEO – How Can It Make Difference In Your SEO Strategy

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Search Engine Optimization is now fancy when it comes to leveraging your business website online. A company or business is able to reach a wider market quickly through different SEO services, In those SEO services there is an effective method included which is “Video SEO Campaign“. This can make a big difference in your SEO campaign by providing better SEO results.

Here are some important benefits of using Video SEO Campaign:-

• Videos can promote your business through sharing and searching in an effective way.

• Videos are efficacious way for providing information in a unique way. There are many things which are difficult to deliver in text mode so in that case a video will be able to explain the message clearly. This is especially true for people who don’t like to read a lot of things.

• There are more chances of social media sharing of informative videos, which can increase the visibility of your video.

It is true that people read about 28 percent of your whole content; they are more likely to leave the site if they get bored. Although, if user is playing a video, there is a higher chance that he/she will stay and continue watching the video.

If people do not know much about your brand/services, then videos are more likely a good way to tell people about your business in comparison of text based content.

Importance Of Social Media Activities for an SEO Company

Cyber world has emerged as the most suitable means of communication. Interacting with other businesses and people through social media activities is necessary to drive a large amount of traffic to a website. This is not an easily achievable task and it requires the site owner to hire affordable SEO services which can provide a healthy traffic to website by using various SEO techniques including social media activities.

Here are some important factors of social media activities:-

• Creating an account for the company in most popular social media/networking sites increases the     visibility and authority of your business.
• Joining quality groups for business networking provides an advantageous way to promote your business among professionals and other users.
• Posting interesting and valuable comments and discussion along with the link to your website makes people click on it which drive more traffic to your website.
• “An image worth thousand words” this old phrase fits perfectly in social media perspective

• Some facts: -

1. Photos and images on Facebook generate 53% more Likes than the average post. (Source: HubSpot)
2. Pinterest is now the 4th largest traffic driver worldwide. (Source: Shareaholic) 
3.  In just 8 months, online photo editor PicMonkey averages 1.6 million visits per day and 4.3 million images edited per day. (Source: PicMonkey) 

• Above statistics clearly shows that sharing images and optimizationof images generate more traffic and likes.
• Social networking site Twitter provides a way to communicate with people with the limit of 140 characters which makes a post concise and quickly readable, which attracts more users. 

Factors That Changed Internet Marketing in 2012

We have seen noteworthy changes and incitements in internet marketing in this year so far. Recently, twitter introduces 'negative keyword targeting' to make ads more relevant. Amazon introduced ‘Amazon Pages’ for businesses to promote their brands and ‘Amazon Posts’ for social media marketing. The SOPA (Stop Online Piracy Act) became the largest protest in the internet’s history.

Social networking websites and search engines also made alterations that changed the whole scenario of digital marketing. Here are four of them which played a crucial role in online marketing industry:

Google+ Gained The Grip

Google Places merged with Google+ and became Google+ Local, which changed the approach to local SEO. Now users see personalized results on Google based on social data from Google+. Google plus Local has aimed to make reviews, recommendations and opinions, which helps in showing targeted results to user.

Panda Update

Google launched a number of Panda updates throughout the year. Most importantly, these updates marked down those websites which held low quality content, ad-heavy pages. This change encouraged websites to deliver high quality content.

Google Launched Knowledge Graph

Google launched ‘Knowledge Graph’ to offer additional search results to help users find the right thing faster and receive a bigger summary that is relevant to the search topic. The idea behind Knowledge Graph is to help people do less time searching and more time discovering.

Author Rich Snippets

This factor has given the opportunity to online marketers to build their author rank by linking their Google+ profile page to the content they write by using “rel=author”. By utilizing rich snippets users can show up their photo in the search results along with their content, which builds author authority.

Infographics : Awesome Way To Present Information

Most of us have already heard about Infographics; and also know that Infographic is a clever way to present ideas in a graphical way, but  do we really know how important are they OR what crucial role can they play for an Online Marketing Agency. Most of the marketer often overlooks the significance of Infographics, but in the new era of Online Marketing it can cost them a lot. So I am sharing here Why are Infographics important?

Visually Attractive

Infographics simplify the complex data and statistics by using colorful visualizations, they makes the information easily readable for user. Use of colorful object makes Infographic attractive which drives attention of user.

Concise Representaion

Infographics can describe large scale data of top marketing trends at one place in an easily understandable manner. In comparison of text based representation of data, infographics can represent in a short way.

Easily Memorable

The use of graphs, sassy objects, shapes and bright colors makes it easy for infographics to be remembered by the people easily, which creates an impact on their mind and they might want to visit again at your blog where you posted that infographic.

Ability To Go Viral

Infographics are attractive and vibrant, this makes user to share them at social media platforms more in comparison of simple text post. This makes an infographic a viral content which is a beneficial way to get more traffic.

SEO Advantages

Apart from great visual representation infographics are beneficial as an SEO perspective too; they can get more social signals on internet. Along with it users might want to post this on their blog/website too which creates a chain of back links.

Systematic Process To Optimize Images

There are a lot of new and old techniques to perform link building, many SEO Companies already are using them to provide better SEO Services. Image optimization is one of them and a great way to boost up SEO & I’m going to present some tips to optimize an image in a systematic manner. Here are these tips:-

Acquire images from licit resources

It is necessary to gain images from a legitimate resource; if you are caught with unlicensed images on your website then original creators of images can ask you to remove the images or to face legal actions.

To prevent this situation you either pay for the images at websites like Fotolia, Shutterstock, iStockPhoto etc OR use images which are free under creative commons license. You can go to Flicker to get images which are under creative commons license.

Image optimization should be perform to get utmost results of SEO Services.

Resize images

After downloading the image file, you need to resize the image to improve your webpage’s speed; this will improve on-site image optimization of that webpage. You need to resize the image according to webpage’s need in a appropriate size.

Save image using keyword

It is a best practice to save image by using targeted keywords, it does help in SEO as well as ease our work to find them at server with the keyword. For example “ldhgfk461316.jpg” is not an appropriate naming for an image; instead you can name it by a desired keyword.

Add a caption to image

It is human tendency to look at image first in a post, so in the very first chance when a user comes to see image we can provide him/her the brief description of image.

Optimize image’s ALT and Title tags

After naming images we need to optimize ALT and title tags associated with picture, according to SEO it is a best practices. Remember, search engine doesn’t crawl images it does crawl its ALT tag.

Performing this whole process won’t take much of your time; in the end it will give you great SEO benefit. 

Feel free to provide comments and feedback. J

Mobile SEO - Points to consider for an SEO company

Mobile SEO the next upcoming entity in the field of marketing and SEO organizations cannot afford to disregard this factor. Mobile internet growing at a fast rate, that mobile Internet usage is in fact expected to overtake the desktop internet usage within the next few years.

In that case it is necessary for Best SEO Company to optimize the website for mobile phones as well so they can reach mobile users. Here are some points which should be considered by an SEO Company while doing mobile SEO:-

• Size of the webpage:- Of course you cannot present the desktop version of your website on a mobile phone; you need to create a mobile version which fits to mobile phone’s screen accordingly.

• Suitable media files:- Media like images, videos should be appropriate to mobile devices, a large image which is suitable for desktop PC wouldn't be suitable for a mobile device because it will take time to load, this leads to a bad user experience.

• Version swap and Link to home page:- Website should give an option to swap between desktop version and mobile version so user also can visit the full version of your website on a mobile device, also every page of website should have a link to home page, and this makes it easy for a user to navigate to the page he/she started from.

• Contact option:- Every webpage should have an option to ‘contact us’ so users call or send an email to your business easily by just one touch.

• Social media links:- Most of the time users tend to use internet on mobile phone to access social media websites, so it is better to provide social sharing links on most of the interesting web pages, so users can share the content.

Top Marketing Trends for 2013

Today’s consumers expect personalization and refined online user experiences. They’re looking for content that informs, entertains, and adds value to their everyday lives. To deal with digital marketing challenges, businesses need a new approach towards consumer and their engagement. You can do this by producing large number of quality content that is exceptional, personalized, and relevant, along with that you need a marketing strategy which can make that content viral. Hence, I am going to brief here some marketing trends which are going to make an upside down change in the industry:-

• Social, Local, Mobile:- The short form for this is SoLoMo, meaning is people access social networking while being local place on mobile. These are really important factors of digital marketing in upcoming year. Business organizations must optimize all these factors with full of energy to maximize their reach.

• Mobile Era:- Over 800 million smart phones and tablets have been sold in 2012 so far. Now more people access the Internet via mobile, in that case an organizations need to play good on mobile devices of all sizes.

• Video and Audio Marketing:- In next year we will see businesses use video and audio as tools for online engagement and content marketing. Interactive video ads, podcasts, audio-blogs, video blogs, and social video productions, they will create a massive impact on market and content will become part of the digital marketing in forthcoming year.

• Content Marketing:- As consumers realize the possibilities of SoLoMo, they’ll demand even-more personalized content. Businesses will have to create contextually-relevant content that speaks to the needs of each segment of their target audience.

Extensive Services from the Affordable SEO Company

In order to get noticed on internet, your business needs effective strategies. It is not easy to be at vertex, to do that you need Affordable SEO firm which can help you to get or remain at top position. Australia businesses can help themselves by creating a powerful online presence by using services from SEO Company; SEO firms are an integral part of creating online presence.

To gain success, today’s businesses must understand the power of the Internet. An online presence is an important factor when seeking ways of acquiring and maintaining a competitive phase. Without the use of effective search engine optimization strategies, a website can get lost in the giant world of internet. SEO Company provides you best SEO services so your website can stand out of the crowd as well as vibrant marketing ideas so your website can be promoted on internet. When you choose SEO Company Australia, your business can achieve #1 at SERP along with web development, social media marketing, enterprise solutions and much more.

Affordable SEO is the place to come for effective and reliable SEO services. At SEO Company Australia, you’ll find a team of forward-thinking SEO strategists with the knowledge how to help in creating viral content, comprehensive marketing strategy and innovative web design. SEO Company offers you services at various affordable packages for all kind of businesses, you can choose whichever package suits your business’s requirement.