Showing posts with label Online Marketing Agency. Show all posts
Showing posts with label Online Marketing Agency. Show all posts

Monday, 17 December 2012

Infographics : Awesome Way To Present Information


Most of us have already heard about Infographics; and also know that Infographic is a clever way to present ideas in a graphical way, but  do we really know how important are they OR what crucial role can they play for an Online Marketing Agency. Most of the marketer often overlooks the significance of Infographics, but in the new era of Online Marketing it can cost them a lot. So I am sharing here Why are Infographics important?

Online Marketing Expert

Visually Attractive
Infographics simplify the complex data and statistics by using colorful visualizations, they makes the information easily readable for user. Use of colorful object makes Infographic attractive which drives attention of user.

Concise Representaion
Infographics can describe large scale data of top marketing trends at one place in an easily understandable manner. In comparison of text based representation of data, infographics can represent in a short way.

Easily Memorable
The use of graphs, sassy objects, shapes and bright colors makes it easy for infographics to be remembered by the people easily, which creates an impact on their mind and they might want to visit again at your blog where you posted that infographic.

Ability To Go Viral
Infographics are attractive and vibrant, this makes user to share them at social media platforms more in comparison of simple text post. This makes an infographic a viral content which is a beneficial way to get more traffic.

SEO Advantages
Apart from great visual representation infographics are beneficial as an SEO perspective too; they can get more social signals on internet. Along with it users might want to post this on their blog/website too which creates a chain of back links.

Wednesday, 28 November 2012

Online Presence - Prime Factors


Presence of your brand/business/product does matter a lot on internet; it creates an identity of your business and lets people aware of your product. Frequent update in your social media strategy according to market trend keeps you alive in the competition.

To keep updating your business, here are some factors which can help you to create a strong presence for your Online Marketing Agency:-

Social Media Promotion
Social media tools is one of the best ways to drive traffic as well as business. Day by day social media websites are including new and vibrant features to help business grow. Here are some exciting features added by social media websites in 2012 so far:-
Social Networking Websites
Social Networking Websites
  • Pinterest Business Accounts
  • LinkedIn Company Pages
  • Global Brand Pages by Facebook
  • Google+ local (previously Google+ Places)
  • Amazon Pages for Brands
Google+ Profile & Pages
Google+ profiles and creating pages can raise your ranking by allowing you to leap out in search results for the posts and the pages you have posted. In the forthcoming year authorship, content and social interactions are going to play an extremely significant role in ranking and search engine optimization. Google fetches results from Google+ profiles and show them at SERP when a query is searched by user, so it is advantageous to keep a well optimized Google+ profile.

Optimizing Mobile Devices
Smartphone & tablet users are aggressively increasing day by day, more and more of us rely on mobile applications. According to a survey 56 percent of all mobile phone owners in the US access the internet, a lot of consumers have begin to pay for their purchases using their mobile phones, In that case business organizations like online shopping business, SEO Consultant need to be prepared and take benefit of this trend to promote their product/ business. If you haven’t already optimized your site for mobile devices, you better start it from today.